The Current shares this recent media release from Valley business Placemaking Design:
Using the Main Street Revitalization funding received from the Association of Municipalities Ontario, the Township of South Algonquin is developing an updated branding style, a visitors’ map as well as a plan for more consistent township signage. This branding update will serve as a foundation for future projects, such as a new township website, installation of signage and wayfinding, advertisements within and outside of the township and an open-air living gallery project.
The Township of South Algonquin is working with Placemaking Design of Killaloe to consult with the communities and create the branding and signage plan.
A critical component of this project is to gather direct input from residents. How do you view the communities and how do you wish it to be presented to the general public?
HAVE YOUR SAY
If you are a resident of the Township of South Algonquin, you should have received a paper copy of the survey in your mail box in early January. Please fill it out and return it to the township office. Alternatively, you can pick up a paper copy at the township office; visit South Algonquin’s facebook page to fill out the survey; visit www.southalgonquin.ca to fill out the survey; or click HERE to go to the survey link.
BRANDING AND RURAL COMMUNITIES
A brand is your promise to a customer, or in this case, to residents and visitors. It tells them what they can expect when they visit and it differentiates your offering from other areas. It’s important for places, no matter their size or composition, to clearly differentiate themselves and to convey why they are relevant and valued options. It’s also the intention to provide a sense of inclusion within the township, ensuring that no matter which facility, boat launch or park you visit, there is visual continuity and inclusion.
A successful regional, national or local brand reflects the culture and vibe of the area. Typically cultural references can be found throughout the brand’s visual design (logo and colors) and offerings.
The final branding and signage plan will be present at the end of March 2020. For more information, contact Holly Hayes, CAO/Clerk Treasurer, Township of South Algonquin, 613-637-2650 ext. 202.
Placemaking Design (2020,Jan.20) New look for Township of South Algonquin [media release]