Rural communities everywhere struggle to find medical personnel – just a few days ago The Current fielded yet another call from a Madawaska Valley resident on the subject – but one small Cornish town is using a music video to attract a GP. As I am in the UK at the moment, an article in today’s Guardian about this novel recruitment campaign caught my eye.
According to the article, Doctor’s notes: Cornish town turns to song in effort to recruit GP, (written by Stephen Morris), the remaining practice partner in Lostwithiel’s surgery asked a local arts-led community interest company to help him come up with “something quite radical” as he had had no luck in recruiting a new doctor. Local people – more than 500 – seized the opportunity to use the power of song to attract a GP. The ingenious video that resulted features the history, rural beauty and many attractions of the area including the river Fowey and community facilities such as schools, shops, churches, food and drink.
The song, written by a local musician and performed by the choir, includes lyrics such as:
It ends with the words:
The five municipalities in western Renfrew County dissolved their Joint Municipal Physician Recruitment and Retention Committee in 2022, and they no longer contribute annual funds to pay for a recruiter. Perhaps the example of this UK community with a catchment area of just 5,000 will inspire our local officials to put on their thinking caps again.
This “must see” video is available on Lostwithiel’s physician recruitment website. Click HERE to view: Lostwithiel Needs a Doctor
The Guardian article is here: https://www.theguardian.com/uk-news/2023/feb/14/cornish-town-lostwithiel-recruit-doctor-song